As with many new things, there is a shroud of mystery surrounding e-cycling and with that comes potential misunderstanding. There is a little confusion perhaps, over who it might be best for; novices to cycling, old timer cyclists no longer able to take on the steep hills they used to climb, or urban commuters looking to leave their car at home and cycle to work?
Uncertainty is inevitable when it is hard to decide if e-cycling is a sport, a hobby, or an eco form of transport replacing the car for short to medium length journeys.
The simple answer is that it can be all of those things and more! The recent surge in e-cycling's popularity is the inevitable outcome of the power of word-of-mouth marketing as those who have invested in an e-bike sing its virtues.
Irrespective of what tempts you try e-cycling for the first time (and we hope we can be the catalyst for that), once you have, you will want to have it in your life... in one way or another!
Who is it for?
E-cycling is attracting novice cyclists as well as bringing people back to riding after years of not being on a bike for a multitude of fitness, health and confidence related reasons.
The magnificent engineering and design of quality e-bikes means that it’s easy to get on/off the bike and comfortable to ride them; with effective brakes, easy to use gears and even suspension.
The joy of experiencing that boost at the touch of a button gives new and returning cyclists the buzz and enjoyment they are looking for, to reward them for their efforts, whilst allowing fitness levels to be built up gradually.
The introduction of pedal assisted power is tempting occasional riders to head out on longer routes with steeper gradients than they might otherwise choose. Riders who may be feeling physically limited by age or injury, but have time and motivation, are given the confidence to choose challenging and more rewarding routes, and to ride for longer, seeing and experiencing much more along the way.
Social riding is both more accessible and a lot less political thanks to the e-bike; friends or partners with differing abilities and aspirations can ride together without the stress that comes from one person trying to keep up with another. Say goodbye to the familiar scenarios of the 'leader' waiting and holding back, the 'runner up' feeling pressure and potential irritation. The e-bike opens up a host of opportunities for days out which can be equally enjoyed by all riders, levelling the playing field.
Perhaps the most challenging audience to convert to the concept of e-cycling are those experienced and regular cyclists who are concerned that it's 'cheating', or worried about missing the physical challenge of cycling under their own steam. Our message to them is - 'Don't knock it till you've tried it' with a reminder that comparing regular riding to e-cycling is like comparing apples & pears. As I'm sure most will agree, there is more to a riding experience than exertion (though you can get that with e-cycling if you want to turn the power off!) and you will be blown away by what you are able to notice and take in when you are not focusing on power output. In truth, you don't have to choose one over the other.. you can enjoy both!
What does e-cyling feel like?
Fun, Mindful, Manageable, Free, Accessible, Relaxing, Reviving, Rejuvenating, Exciting, Joyful... Being able to go faster on two wheels in the great outdoors, at just the touch of a button, really feels like having a super power for the day! Maximum levels of enjoyment may be achieved on bigger, longer or steeper hills, either from conquering the summit and breathing in the view, or when the satisfaction of moving fast with little effort can’t help turn your lips upwards into a wide grin.
Or there is the satisfaction of catching up with (and yes, overtaking!) other cyclists.
In addition, you can properly relax and tune in to the natural environment around you because what you don't feel are those little niggling worries about fitness, stamina, cycling into a head or cross wind, and keeping up with your companions. There are no concerns over routes, hills, gradients, sore knees and thighs. There are no limits to what you can carry to make your outing more comfortable; no worries of adding weight to your bike with snacks, water, spare clothing & camera / binoculars.
Cycling steadily and quietly at your chosen pace in the fresh air, through stunning countryside, is exhilarating in itself. You decide how much effort you want to put in so all the physical benefits (and endorphin release) from pedalling are there for the taking, with the long term positive effects on the health of your heart, lungs and blood pressure.
We all need joy in our lives... and things that make us smile. When you smile, your brain releases endorphins; feel good neurotransmitters that elevate your mood, alleviate stress and relax your body. Smiling signals the brain to release neuropeptides that can help to reduce the intensity of the body’s stress response. It is scientifically proven to be good for you, making you, and those around you, feel great.
When you ride one of our e-bikes or our magnificent e-tandem, you are going to smile.. because it's simply a great feeling!
E-cycling is it's own thing; a stand alone experience not to be hidden in the shadow of 'normal' cycling and undoubtably worthy of trying out to see whether it is for you (it very likely is!).
Our mission is to introduce as many people as possible to its benefits. At the very least you will have a fantastic, joyful, memorable experience in the the beautiful rural countryside of the South West.
Or, it may be the start of a whole new journey...powered by e-bikes, we feel sure you will fall in love with a new way of riding.